Tuesday, March 17, 2009

Business Ethics 101

So todays lesson, Business Ethics 101. It seems like an innappropriate place to discuss this especially with the Sping Banner above but we have to write this one for sure. So recently it has leaked out that Spell is having their HUGE Spring Sale starting Friday, Ok, I just now acknowledged the truthfulness of that rumor! This is going to be our biggest, most fun sale in our history. Prizes, contests, huge discounts, new products, (Literally 3 days of fun!)
BUT, here now is the major issue. As a corporation, what path do you take with 3 days left prior to a sale. Path 1: Most business models will say--Do nothing, start the sale announcement the day before and let it run. Path 2: Be fair, be open and announce early. We have to take this second path, which is a definite business dilemma and runs counter to industry models. The sale doesnt start until Friday, but what about your customers who are ordering Tuesday through Friday. Come Friday they are going to see a discount drop and will feel a bit slighted. I know, its business etc. But we have to do what we can to avoid that. Therefore, I am going to drop the pre-sale code right here for you. You want your 30% off storewide now? before Friday? Well, if you want to early order then use (presale) in the store. You can return and order other newer items during the sale, but here is a way to get your discount, be fair to everyone, and eliminate that business ethics issue as to what to do when you are this close.
Stay Tuned for more announcements today and a Youtube video tonight as to another major contest by us!!


LePooke said...

OMG A SPRING SALE? Spell is awesome! I cannot wait!

Haley said...

So excited for this! I've been waiting for my chance to really try out some new things! YAY!!! Thank you guys so much!!!