The question in the title bar --ironically is one that most companies would have trouble answering. Fortunately, I can assure you that we do not. 1. Creativity: Elle is a colorist, and the best at it. I have watched people request different colors whether it be for their line --or just for their pleasure. She has knocked these out time and time again. For days on end she develops a certain product for the line. Is it matte? is it Sheer? What is it? But I do know that it is a time consuming process and her work is impacable. Her lab area is about 9 x 9, shelves stocked with mixtures and formulas, Im usually NOT allowed in..lol But she works very very hard ever day and often Im very proud of the work she does and what she accomplishes. Heart and soul literally goes into the creations and the line. Today, I wanted to let her know that I am proud of her, Spell could never be where it is without her! Follow her visions and advice and Yes, jump on the Spell Bandwagon, you will never ever be sorry.
We will continue to produce for you and continue to build new creative lines and products. We are grateful that you shop with us and hopeful you can recognize that we believe in what we do, and we believe in you Elle!!! All my love, Gemma, your partner!